How to Write a Rock Solid Marketing Strategy & Plan
Marketing Strategy for Small Business Owners
You’re one solid strategy away from never having to wing it or juggle again.
You’re working harder than ever on your marketing. Social media posts, emails, networking events, the occasional paid ad. But if you’re honest, it feels like you’re throwing spaghetti at the wall and hoping something sticks.
There’s a reason it’s not working: you’re missing a strategy.
Without a clear plan, every marketing decision becomes a guess. Should you post more on Instagram or focus on LinkedIn? Is email marketing worth your time? Should you invest in that Facebook ad?
You’re not short on effort. You’re short on direction.
What If Marketing Could Actually Be Straightforward?
Then there’s the budget question. Big agencies and expensive advertising campaigns simply aren’t realistic when you’re watching every penny. And even if you had the money, who has time to manage all that?
The truth is, many small business owners feel stuck. You know you need to market your business to bring in customers, but the marketing agency route doesn’t fit your reality. You need ideas that are easy to implement and that work around your schedule.
Imagine knowing exactly:
- Who your ideal customers are and where to find them
- What messages will resonate with them
- Which marketing channels deserve your limited time
- How to measure whether it’s actually working
- When to adjust and when to stay the course.
That’s what a proper marketing strategy gives you. Not busywork. Not guesswork. Just clarity.
This Is for You If:
✓ You’re a business owner or director juggling too many responsibilities
✓ You know marketing is important but struggle to make it consistent
✓ You’ve tried various marketing tactics but nothing seems to stick
✓ You’re tired of following random advice that doesn’t fit together
✓ You have a limited budget and need to make every pound count
✓ You want to grow your business but need a clearer roadmap
Designed for Small Businesses:
Marketing Strategy & Plans Simplified Resource Bundle
This complete digital product pack gives you everything you need to build a marketing plan that actually works for your small business; without the corporate jargon, expensive consultants, or complicated frameworks.
What’s in the bundle…
How to Audit Your Marketing The vital part of the process that too many people skip because they are anxious to take action. Before you build your new strategy, you need to understand where you are now. This comprehensive checklist helps you audit your current marketing efforts, identify what’s working (and what isn’t), and spot the gaps that are costing you customers.
This guide will help you avoid spending hard-earned budget and your precious time on activity that doesn’t deliver results.
Included in the bundle or buy on its own for £19.95
Marketing Strategy & Plans Simplified: The Complete E-Book A straightforward guide that walks you through every element of creating your marketing strategy. You’ll learn how to identify your ideal customers, craft messaging that resonates, choose the right channels, set realistic goals, and build a plan you can actually stick to.
No fluff. No theory for theory’s sake. Just practical guidance specifically designed for time-poor business owners who need results.
Available in the bundle or buy on its own for £19.95
Marketing Strategy & Plans Simplified: The Companion Workbook Strategy without action is just daydreaming. This hands-on workbook includes practical exercises that help you apply what you’re learning directly to your business and to fuel ideas.
Create customer personas, define your unique value, map your customer journey, and build your marketing mix—all with step-by-step guidance and templates you can use immediately.
AI Prompt Pack (47 Marketing Strategy Prompts) Speed up your planning process with ready-made AI prompts designed specifically for marketing strategy development. These 47 prompts help you brainstorm customer insights, refine your messaging, identify channel opportunities, and solve common marketing challenges—all by leveraging AI tools you may already be using.
Included in the bundle or buy on its own for £9.95
Marketing & Strategy Plan Checklist: This checklist helps you keep track of the actions you need to take for your strategy and plan.
Included in the bundle – usually £5.00
BONUS OFFER: Get 20% off pay-as-you-go, one-to-one online marketing support and coaching when you buy this bundle (book by the hour).
What You’ll Be Able to Do:
By working through this product pack, you’ll:
- Define your ideal customer so clearly that you’ll know exactly what they need and where to reach them
- Create a unique value proposition that makes you stand out from competitors without resorting to price wars
- Develop a consistent brand voice that builds trust and recognition across all your marketing
- Set SMART marketing goals that connect directly to your business objectives
- Choose the right marketing channels instead of trying to be everywhere at once
- Map your customer journey and optimise each touchpoint to increase conversions
- Build a realistic marketing plan that accounts for your actual time and budget constraints
- Measure what matters so you can make data-driven decisions and improve over time
Stop Guessing. Start Growing.
You didn’t start your business to become a marketing expert. You started it to deliver great products or services to customers who need them. However, without a clear marketing strategy, those customers will never find you, no matter how good your offering is.
This product pack gives you the tools, frameworks, and guidance to create a marketing strategy that works for your business, your budget, and your available time.
No corporate complexity. No expensive consultants. Just practical, actionable guidance that helps you grow.
What’s Included:
✅ Marketing Strategy & Plans Simplified E-Book (PDF) £19.95
✅ Marketing Strategy & Plans Simplified Workbook (PDF) £19.95
✅ 47 AI Marketing Strategy Prompts (PDF) £9.50
✅ How to Audit Your Marketing (PDF) – £19.95
✅ The Marketing Strategy & Plan Checklist (PDF) – £5.00
Full price: £74.35
Bundle Price: £47
Written by a small business marketing expert
These packs are produced byAlison Prangnell who runs The Marketing Maven, using over 30 year’s experience helping UK SMEs optimise their marketing to grow their business.
Alison has delivered marketing campaigns in over 25 sectors from earthy potatoes and conservation to the heady heights of film and TV and the futuristic world of tech and cybersecurity.
With a Post Grad CIM Diploma and 30 years in the trenches in marketing management and delivery, Alison understands the challenges of marketing with limited time and budget resources.
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