Fractional Marketing Manager - The Benefits for Small to Medium-Sized Businesses

Business growth can be challenging. You need expertise but you don't yet have the budget or resources to employ someone full time and where do you start with your marketing? Some organisations will choose to go the agency route, but this can lead to a focus on a single area of marketing without taking advantage of wider opportunities while at the same time being expensive and arm's length management. Alternatively, fractional marketing services give you the opportunity of expert marketing support that works as a part of your in-house team, without the cost of employing someone with the same level of expertise full time.

What is a Fractional Marketing Manager?

A Fractional Marketing Manager is a seasoned marketing professional who works with businesses on a part-time or project-specific basis. Fractional Marketing Managers work with multiple clients for an agreed time each month. This means a business can access high-level marketing leadership and expertise, helping with strategic direction and roll-your-sleeves up implementation, without the cost of a full-time hire.

5 Benefits of a Fractional Marketing Service

1. Cost-Effectiveness - Hiring a full-time marketing employee is a strategic financial consideration when you consider salaries, benefits and other costs. Working with a fractional marketing manager gives you access to the knowledge you need at a fraction of the cost, helping your business move forward.

2. Specialist Expertise - Fractional Marketing Managers often have experience across a wide range of industries and marketing disciplines. This greater breadth of knowledge means they can bring more specialised skills to tailor solutions to their client's objectives.

3. Flexibility & Scalability - Businesses can adjust the level that at Fractional Marketing Manager works with them based on their current requirements, for example, increasing time if there is a product launch or to dial services down during quieter periods.

4. Fresh Perspectives - Your Fractional Marketing Manager can bring an external insight that you may not be able to find in-house; this can result in solutions and innovative ideas that internal teams may not have the time to generate.

5. Faster Implementation - If you're juggling marketing between senior directors, it's common to be frustrated that you have great ideas but you're still not able to capitalise on them. Fractional marketing managers will help you implement your strategies fast.

   
   

   Working with a fractional marketing manager, like the Marketing Maven, gives you an advantage. You gain high-level marketing expertise, cost savings and flexibility to help your business grow to the level where you can start employing your own team full-time. Find out more about how this could help you achieve your objectives here.